Marketing Consultant

This 12-month secondment will sit in one of our Customer Marketing Squads, within the broader Personalisation and Performance Marketing team. Working in a squad, you’ll find yourself part of a cross functional team, consisting of all the essential skills and resources required to develop and deliver highly personalised, creative and engaging campaigns. You’ll all work towards an agreed set of objectives/ vision and will have the member at the heart of everything you do.

As a Marketing Executive in the Customer Moments Squad, you will be responsible for supporting on the creative development and delivery of direct marketing campaigns that drive brand awareness and engagement. Working across all channels - email, mail, digital prompts, you’ll support the end-to-end process, from the initial briefing through to go-live. You’ll ensure all campaigns are delivered on time and to budget. With a clear focus on driving commercial, customer and brand outcomes.

For this role you’ll need to have experience in creative development and campaign delivery, with good collaboration and stakeholder management skills. You’ll have excellent communication skills and be proactive, using your initiative to spot opportunities to optimise creative to drive customer engagement.

If you have agency or client-side experience in marketing, are passionate and creative, with good campaign management skills, then we want to hear from you.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at our Swindon office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you’ll be doing

Working alongside the Content Developers in the squad and with support from your manager, you will be responsible for supporting on the development of clear, engaging and highly personalised direct response communications for the Customer Moments squad.

You will write creative briefs, briefing squad copywriters or our CRM agency on asset/campaign requirements. You will be responsible for ensuring all assets are reviewed and approved through our internal creative review process by all key stakeholders. You will work closely with your squad Content Editor to ensure email and prompts are built, fully tested and delivered on time. And you will have a close relationship with our mail house, briefing them on direct mail requirements, ensuring mailings are thoroughly proofed and successfully delivered.

You will understand customer insight and collate campaign performance data for review and understand how campaigns are performing against key squad objectives. Providing learnings and insight for future optimisation, to improve campaigns and customer experience​. Actively driving a test and learn culture.

You will be responsible for ensuring all campaigns delivered by the squad are delivered on brand, on time and within budget. You will be responsible for ensuring all assets meet all regulatory requirements, managing these assets through all relevant controls and processes.

Collaboration will be a key part of the role, collaborating within the squad, key stakeholders and third-party suppliers to ensure successful delivery of the campaign and onward journey. Ensuring you invest time in these relationships and ensure alignment on goals and outcomes.

You’ll be familiar with and have experience of marketing channels, such as direct mail, email, digital prompts (in internet bank and mobile app).

About you

We’re looking for somebody who has/is;

• Experience of campaign management/delivery.
• Copy and creative development expertise – experience in developing high quality customer communications.
• A good communicator and influencer, confident at both writing and presenting, experience in creating engaging communications that capture an audience.
• Excellent planning and organisational skills and ability to manage and own multiple competing priorities and deliverables. Able to work within a well governed environment and optimise processes.
• Excellent attention to detail and proof-reading skills.
• Experience of managing and influencing internal stakeholders and strong experience of working with agencies.
• Able to understand, analyse and interpret insight and data to make informed recommendations.
• Proactive and empowered to make decisions within a framework. Resilient in your approach, able to overcome setbacks and have a solution focused mindset.
• Experience working within a marketing or direct marketing environment, across direct marketing channels. Financial Sector experience is desirable but not essential.
• A self-starter and highly motivated, able to work in ambiguity and with a vague brief. Able to work autonomously as well as part of a team.

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%

• Up to 2 days of paid volunteering a year

• Life assurance worth 8x your salary

• A great selection of additional benefits through our salary sacrifice scheme

• Wellhub – Access to a range of free and paid options for health and wellness

• Access to an annual performance related bonus

• Access to training to help you develop and progress your career

• 25 days holiday, pro rata

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application. 

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are Purpose-driven. Uncompromisingly Customer. Unstoppably Nationwide.

Please note that should you be successful in securing this role the job title on our internal systems will be Marketing & Corporate Affairs Consultant.