Marketing team goes back to school
Emily’s an Assistant Manager in our Advertising team. She went to school at St Joseph’s in Swindon and leapt at the chance to go back for a day with her colleagues to give students an insight in to both Nationwide as one of Swindon’s largest employers and Marketing as a potential career path. Here’s what they did:
‘Seventeen of us descended on the school for a fun, interactive and informative day, with the year 10 students.
‘We kicked off with an introduction to Nationwide Building Society and our brand history. Next, Ewan outlined the key ingredients that go into incepting and delivering a marketing campaign. To finish the morning assembly, Roger, our Design Lead, set out the importance of the BIG 3 - creative work must be Engaging, Relevant and Simple.Read more
Marketing campaign exercise
‘After the students had been fully briefed, we all split into groups to begin the day’s activity; students developing their own end-to-end marketing campaign. They were divided in to teams, and each team was asked to sell a product to a demographic through the media of their choice. They had a set time to work up their approach and marketing campaign, and then pitched their campaign to the Nationwide people and their class teacher as judges.
Dynamic and rigorous
'Stephen, Senior Marketing Manager, was one of the class leaders for the activity and said
“I learned a lot: I learned that working in marketing can be great fun, creative, dynamic and rigorous. Something I often forget in the day-to-day. I learned that working with great people can turn something good into something brilliant. And most importantly I learned that, If St Joseph's reflects the world, then the future is bright, talented, articulate, creative and kind.”
'This whole session was repeated for the second set of year 10s in the afternoon and both sets of students took every opportunity to show their creativity, imagination and collaboration, delivering a unique and fun campaign.
'The day was enriching for all involved. Adrian Stoten, Assistant Head at St. Joseph’s said
“The unanimous opinion of staff and students is that today’s sessions were excellent. Your team were knowledgeable, engaging, inspiring and warm. The kids really loved working with you all. You have opened many eyes to Marketing as a career. Thank you for your work in designing and preparing the exercise. It was really well led”
Two students in the class I volunteered with asked for opportunities to do work experience with Nationwide and find out more about our careers, and for me, that epitomised how successful the day was. It was brilliant to go back and help educate students on the career path I chose. All students were engaged, polite and made a real effort with their marketing campaigns.’Read less