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Marketing & Communication

Spreading the word, Nationwide

Marketing & Communication

Our team

We’re the voice of Nationwide. The storytellers and creative thinkers that bring our brand to life and keep our current members engaged so we continue to be the world’s biggest building society. Left-brain thinkers and right-brain creative types are both welcome here - we need big ideas and laser-sharp insight.

(TEAM) MARKETING AND COMMUNICATION 1

What we do

We create everything from TV ads to social media posts. We form and foster relationships with the media, we host events and we find new and innovative ways to communicate with our current members, our prospective members, and each other.

The importance of brand consideration to Nationwide

Our employee benefits

Competitive salary

And a range of special offers to reward employees who pay their salary into a Nationwide current account

Generous holiday allowance

24 days, increasing to 30 days per year. We also give our employees the option to ‘buy’ up to an extra 10 days holiday.

Flexible working

This can include options such as flexi-time, part-time, job sharing and term-time working.

St Josephs

Marketing team goes back to school

Emily’s an Assistant Manager in our Advertising team. She went to school at St Joseph’s in Swindon and leapt at the chance to go back for a day with her colleagues to give students an insight in to both Nationwide as one of Swindon’s largest employers and Marketing as a potential career path. Here’s what they did:

‘Seventeen of us descended on the school for a fun, interactive and informative day, with the year 10 students.

‘We kicked off with an introduction to Nationwide Building Society and our brand history. Next, Ewan outlined the key ingredients that go into incepting and delivering a marketing campaign. To finish the morning assembly, Roger, our Design Lead, set out the importance of the BIG 3 - creative work must be Engaging, Relevant and Simple.

Marketing campaign exercise

‘After the students had been fully briefed, we all split into groups to begin the day’s activity; students developing their own end-to-end marketing campaign. They were divided in to teams, and each team was asked to sell a product to a demographic through the media of their choice. They had a set time to work up their approach and marketing campaign, and then pitched their campaign to the Nationwide people and their class teacher as judges.

Dynamic and rigorous

'Stephen, Senior Marketing Manager, was one of the class leaders for the activity and said

“I learned a lot: I learned that working in marketing can be great fun, creative, dynamic and rigorous. Something I often forget in the day-to-day. I learned that working with great people can turn something good into something brilliant. And most importantly I learned that, If St Joseph's reflects the world, then the future is bright, talented, articulate, creative and kind.”

'This whole session was repeated for the second set of year 10s in the afternoon and both sets of students took every opportunity to show their creativity, imagination and collaboration, delivering a unique and fun campaign.

Inspiring

'The day was enriching for all involved. Adrian Stoten, Assistant Head at St. Joseph’s said

“The unanimous opinion of staff and students is that today’s sessions were excellent. Your team were knowledgeable, engaging, inspiring and warm. The kids really loved working with you all. You have opened many eyes to Marketing as a career. Thank you for your work in designing and preparing the exercise. It was really well led”

Two students in the class I volunteered with asked for opportunities to do work experience with Nationwide and find out more about our careers, and for me, that epitomised how successful the day was. It was brilliant to go back and help educate students on the career path I chose. All students were engaged, polite and made a real effort with their marketing campaigns.’